What Stats Show Us About Mobile App Trends in Q4, 2018

Mobile apps are being put to use every day by consumers; to play games, connect with friends, order food, send money and so much more. Business-wise, they have become important channels for enterprises and organisations that seek better communication with their customers. In early 2017, mobile apps have grown to account for about half of […]

Google Ads vs. Facebook Ads: When to Use Which

Many advertisers often view¬†Google Ads and Facebook Ads in a competitive manner. However, this shouldn’t be so. Both brands are strategically posed as competitors. This is possibly a brand awareness and sales tactic. Indeed, the two digital marketing tools have differences. Yet, this hasn’t hindered many businesses from combining the two superpowers for their business […]