5 Top Email Marketing Platforms in 2018 (Pros and Cons)

Email marketing — the practice of targeting consumers and advertising your business services via electronic mails — may not be a front runner in the business advertising segment today. But thanks to the modern digital craze, it still holds its place and no business, (virtual or physical) may fully thrive without it. In fact studies […]

Google Ads vs. Facebook Ads: When to Use Which

Many advertisers often view Google Ads and Facebook Ads in a competitive manner. However, this shouldn’t be so. Both brands are strategically posed as competitors. This is possibly a brand awareness and sales tactic. Indeed, the two digital marketing tools have differences. Yet, this hasn’t hindered many businesses from combining the two superpowers for their business […]

These are the Digital Skills You Need for Your Software Development Project

As a software developer, building projects go beyond writing codes and applying algorithms. Besides your supercool tech skills, you shouldn’t underestimate the fact that digital technology plays a vital role in today’s virtual world,  and the software industry is no exception. For the sake of your career and to remain relevant in a rapidly changing […]