How to be a successful content creator in Nigeria

The current rate of unemployment in the contemporary Nigerian society has risen to an alarming 24.1% according to the National Bureau of Statistics (NBS), this stat has revolutionised the workforce. Youths have turned to entrepreneurship, freelancing and other means to meet their never-ending needs. Fortunately, the advent of the new media brought several opportunities to […]

Lead Magnet: What it is and Why Your Website Needs One

A lead magnet is an incentive that marketers offer to potential buyers for their email addresses or other contact information, usually in form of a digital / downloadable content, such as free PDF checklist, statistical reports, ebooks, whitepapers, videos, etc. Lead magnets are one of the most effective and multi-purpose digital marketing tools that enable […]