Google Ads vs. Facebook Ads: When to Use Which

Many advertisers often view Google Ads and Facebook Ads in a competitive manner. However, this shouldn’t be so. Both brands are strategically posed as competitors. This is possibly a brand awareness and sales tactic. Indeed, the two digital marketing tools have differences. Yet, this hasn’t hindered many businesses from combining the two superpowers for their business […]

5 Tips to Effectively Handle Your Tech Team

A common management problem people encounter with developers is relying on the assumption that great developers equal excellent product delivery. Yet, even the dream team of the most stolid professionals cannot conduct a mind probe to understand just precisely what you want. Since there is no place for vagueness or ambiguity during a tech project, […]

These are the Digital Skills You Need for Your Software Development Project

As a software developer, building projects go beyond writing codes and applying algorithms. Besides your supercool tech skills, you shouldn’t underestimate the fact that digital technology plays a vital role in today’s virtual world,  and the software industry is no exception. For the sake of your career and to remain relevant in a rapidly changing […]

Beginner’s Guide To Optimising Your Website Speed

Website speed is necessary if you want to grow in online business. It will be helpful in generating leads, increasing sales and eventually growing your business.   It’s okay to have a  beautiful-looking website. However,  it also needs to be load quickly and work faultlessly. A slow loading website not only turns off potential visitors, […]