Starting a new business and creating a website beg a lot of questions. Asides the design made for your business model, you get concerned on how to generate traffic to your new website. Frequently, you hear yourself say: “Run ads”, but then you say “I can’t run ads forever”, so you’ll rather keep releasing contents”.
For new and existing businesses, generating traffic and increasing conversion rate come mostly from the contents displayed on the business’ web pages. This actually proves that content is the genesis of everything, but not all pages will actually generate traffic. However, that doesn’t cancel out its relevance. So you wonder “How many pages does my website necessarily need?”
According to Hubspot marketing report , “Companies with 51-100 webpages generate 48% more traffic compared with companies that have less”. That says the more pages you have, the more contents you can share. But knowing how many pages your website needs depends on your business model.
If you’ve got a service based business, you may need to release more articles to engage and educate potential customers about your business; while a product business may need product pages and some blog posts as well. Regardless of whatever business model you run, there are a few important pages your website still requires.
These pages give a description about your business and your company culture; usually a home page, and an about us page. Some other static pages include product pages, service pages and also a value proposition page that indicates the industry you service, and why they need the services you provide.
Blogs are articles you create or share with your audience to educate them about a problem you can solve, and convince them that you actually can. These pages are your main conversion tool, because with well written articles that contains a strong CTA (call to action), you can transform new visitors into paying customers.
Blog posts can be split into various categories, depending on services you render (for a service based business model). Use these page(s) as (a) reliable source(s) of information to your visitors — from industry trends to new products. With these tactics, watch your brand awareness increase, as well as your web pages.
Your blog pages can be shared across the internet. In cases where you require readers to take specific actions, submit their contact addresses, or download free manuals; a landing page on your website is where they should be directed to.
So depending on what actions you’ll need a potential customer to perform, the more or less landing pages you may have to create.
Frequently Asked Questions (FAQ) pages
This is a page explaining potential questions customers may ask, especially for a service modeled business. FAQ pages are used to tell anyone all they need to know about the product or services you offer them, and how you actually offer these services.
Most times, after following through an action, you should redirect your customers to a confirmation page where they are assured about the success of whatever action they’ve taken.
Other website pages includes testimonial
- Contact pages
- News pages
- Terms and conditions page
- Search result page
- Jobs or careers page
- Events page
- Advertising information page
- Affiliate link disclosure page
Now, let’s imagine you walk into a shoe store to buy a pair of sneakers. You speak to the attendant and she takes you to a showroom with over a hundred collections of sneakers. You look around, hoping to find some supercool sneakers, meanwhile the attendant keeps showing you ridiculous pairs of shoes. You get overwhelmed eventually, and decide to check out another store.
That’s what search engines do. They try indexing your website for the right information (shoes in this case) from your content pages (i.e. shoe store), but where your website’s displayed contents don’t match users descriptions or are poorly presented, search engines tend to search elsewhere. As a result, your website ranks poorly.
This is a major reason you need a team to create an aesthetic website for your new business. Grab a free design offer with our 100% remote team at Charisol. Share your business concept with us, and let’s get you the most suitable web design for your business and your customers. Request for a free design with us at Charisol right away!