Google Ads vs. Facebook Ads: When to Use Which

Many advertisers often view Google Ads and Facebook Ads in a competitive manner. However, this shouldn’t be so. Both brands are strategically posed as competitors. This is possibly a brand awareness and sales tactic. Indeed, the two digital marketing tools have differences. Yet, this hasn’t hindered many businesses from combining the two superpowers for their business […]

Should You Have a Specific Social Media Design Template for Your Accounts?

Social media users come across hundreds or even thousands of social media posts daily, depending on how much time they spend online. But only a handful of these posts are powerful enough to make each person stop scrolling and pay attention to what’s being communicated. Such posts usually have something in common — they’re high-quality, […]