Why Organic Traffic and SEO Still Rock

The two basic ways to get visitors to your website are either through organic (unpaid) traffic or paid traffic. Regardless of what people think concerning organic traffic presently, organic traffic and SEO still rock. We understand that getting organic traffic to your website is hard, coupled with the fact that PPC Ads appear above the […]

Email marketing is not dead, conversational marketing has only taken over

There’s been increasing talks about email marketing being dead or not, amongst digital marketers and even business owners. They believe email engagement has hit the rock bottom, and as a result, email open rate has fallen off a cliff, with click-through rates being lower than ever. Is email marketing truly dead or has conversational marketing […]

5 Top Email Marketing Platforms in 2018 (Pros and Cons)

Email marketing — the practice of targeting consumers and advertising your business services via electronic mails — may not be a front runner in the business advertising segment today. But thanks to the modern digital craze, it still holds its place and no business, (virtual or physical) may fully thrive without it. In fact studies […]

3 Crucial Reasons Your Digital Marketing Strategies Aren’t Converting

  Are you experiencing a steady flow of traffic to your website but end up falling far behind in terms of lead conversions and sales when you crunch the numbers monthly or quarterly? Are you burning a tone of advertising dollars on your digital marketing plan but not getting any tangible results? Have you changed […]

Google Ads vs. Facebook Ads: When to Use Which

Many advertisers often view Google Ads and Facebook Ads in a competitive manner. However, this shouldn’t be so. Both brands are strategically posed as competitors. This is possibly a brand awareness and sales tactic. Indeed, the two digital marketing tools have differences. Yet, this hasn’t hindered many businesses from combining the two superpowers for their business […]

How to Monitor and Effectively Deliver Your Email Campaigns

Today, customers across-board are often bombarded with lots of product choices. As such there’s a pressure on business owners to stand out in a crowded space of competitors jotling for the same market attention. To stay on top of the game with your customers, email campaigns are a great addition to other digital marketing strategies […]

Should You Have a Specific Social Media Design Template for Your Accounts?

Social media users come across hundreds or even thousands of social media posts daily, depending on how much time they spend online. But only a handful of these posts are powerful enough to make each person stop scrolling and pay attention to what’s being communicated. Such posts usually have something in common — they’re high-quality, […]

Boost Your Instagram Presence, Outsmart your competitors. Here’s How

If you are trying to promote your business in the online environment, you have probably also decided to create a unique Instagram presence. Social media is opening new space for competition. If you are smart, bright, your chances of survival are as good as that of a subterranean insect surviving in an elephant stampede, (pretty […]

These are the Digital Skills You Need for Your Software Development Project

As a software developer, building projects go beyond writing codes and applying algorithms. Besides your supercool tech skills, you shouldn’t underestimate the fact that digital technology plays a vital role in today’s virtual world,  and the software industry is no exception. For the sake of your career and to remain relevant in a rapidly changing […]

Effective Digital Marketing Services for B2B Startups

Most digital marketing reports and strategies seem to speak to Business-to-Consumer (B2C) companies, leaving Business-to-Business (B2B) companies under-advised and out in the cold. It is usually assumed that B2B companies are organizations with huge budgets and a surplus number of team members. This assumption hinders B2B startups. While startups are known to buzz with ideas […]