There are over 2 billion smartphone users in the world, so it is no surprise that the mobile app market is continuously booming and with no signs of stopping in the near future. Businesses are taking their operations to the next level by going online and then even further by making their products and services available through mobile applications.
Mobile apps are expected to generate $189 billion in revenue by 2020. The Google Play Store has over 2.8 million apps for download and Apple App Store has about 2.2 million apps. Fifty seven percent of all digital media usage comes from mobile apps and the average smartphone user has about 30 apps in a month. If you’re building an app or have an app, the goal is to get people to download your app and most importantly, use your app.
With millions of apps in the market, getting yours to the front line will require strategic planning and marketing. You have taken so much time to build the app, it is only logical that you ensure the launch goes perfectly. Here are 5 marketing tips for launching your mobile app.
1. Do your research, who are your competitors?
This is a big deal, perhaps even the biggest of all. It is very important that you research the industry for which your app is tailored to. Browse through the products of apps similar to yours on Play Store and study them. Take note of the flaws in these apps as well as what makes them better. Look at the reviews and ratings from users, the number of downloads the app has, the functionalities and feature people love the most and those that people hate. You want to do this because it gives you knowledge of what you are really up against, it allows you to go back and modify your own product.
2. ASO – App Store Optimization
ASO helps you maximize the visibility of your mobile app boosting conversion rate and leading to more installs. There are certain elements that help apps rank high on the Google Play Store and the IOS App Store. For example, keywords in the name and description of the app helps to maximize visibility among others. Good, quality visuals, the number of downloads and the number of positive reviews are all factors that determine the ranking of an application.
3. Make use of landing pages
Landing pages are great for promoting an app even before it’s live. By building landing pages, you get access to contact details of potential users and other valuable information that can help your marketing. You can use sites like Launchrock, WordPress, Wix and so many others to build a custom landing page or you could just build one from scratch. Make sure that your landing page has a place to capture emails, easy navigation and great content for users to see, clear description and value of the application, social media links and customer support email for the future.
4. Spread word about your mobile app
Mobile apps get popular not just because of the back-end work put into it but because people have something good to say about it. You need to put in the extra work to ensure that word of your application goes out. Make use of social media, blogs, and online forums and groups. Polish up your content marketing strategy and give people something to talk about. Also, ensure that you try as much as you can to broaden your network and get access to influencers who will help promote the mobile app launch.
5. Wrapping things up
For the finishing touches, ensure that you have a reliable product. So far all you have are words of confirmation from the developers but you need to get more feedback before going on with the mobile app launch. Get some people to test out the beta version of the app and make sure to record their positive feedback as testimonials and reviews for when the app launches.
Also, be careful when setting a launch date. Like already established, it is not wise to launch your application immediately your software developer tells you “it is all done and dusted”. You need to set out a timeline for your marketing and promotion of the app all leading to the launch date. You should equally ensure that you pick a strategic time and location for your launch so another event doesn’t water down its relevance.