If you are trying to promote your business in the online environment, you have probably also decided to create a unique Instagram presence.
Social media is opening new space for competition. If you are smart, bright, your chances of survival are as good as that of a subterranean insect surviving in an elephant stampede, (pretty sorry to say). So, does that mean you can’t survive? Obviously, you need to arrange and get things done in a planned way, or simply read this guide to know what works, what doesn’t, how to dominate your space and become a winning brand on Instagram.
Your Identity is key:
Your Instagram presence is your identity. It is one stage that shouts the deep-rooted saying “photos talk louder than words”. This does not mean you must be a specialized photographer to sail on Instagram, but you must establish your identity and make it truly stand out.
When you take a look at brands that have utilized Instagram visually, one thing is extremely self-evident — the identity of the brand appears in each photo.
a) Famous Insta Celeb
As often as you can, check the Instagram profile of celebrities and take a cue from them. The lesson is your Instagram presence or profile ought to tell the individual who you are. Although lots of Individuals post arbitrary pictures on Instagram, you can either choose to go that way or remain positive and give your profile that personal feeling.
b) Famous Brand Account
Once more, the brand identity is reflected in the photography stream. So, the primary concern is, select your image identity, and afterward, utilize that on your Instagram profile.
Utilize Hashtags (loads of them at different points):
A very effective approach to gaining likes on Instagram is using lots of hashtags on your picture, at minimum 15 and maximum of 20.
Examples are, #TagsForLikes, #FollowForFollow #Instapic and so forth. On the off chance that you are beginning off new on the stage, the right hashtags can do wonders for your Instagram account.
Tag the Right Profiles
Instagram conveys the capacity for you to tag the correct profile in your picture. If, for instance, you are posting a photo of yourself running, and you are wearing Puma shoes, simply go ahead and tag the official handle of Puma. The effect of this is your picture appears on Puma’s profile under labeled pictures, and some person who hasn’t known about your brand will probably find and relate with you. Since you’ve associated with their favorite brand. Tagging right profile also gives a sense of professionalism.
Frequently Post Instagram Stories
One way to get around the decrease in post engagement on Instagram is to expand your posting in another area. Instagram Stories offer a variety of engagement opportunities, including the newest Poll feature. The algorithm takes into account all actions of engagement like replying to a Story or sending a Story to someone. The more engagement, the more likely your posts will show up in the feed.
Fill your Bio
It is evident that some individuals disregard the need to have a fully informative Instagram profile. Ensure, you have no less than one contact detail, possibly your site, or your Twitter handles or even your email address so individuals can connect with you.
Also, utilize a proper “Display Picture” and not only an abstract picture — like that of a flower. More importantly, you should consider using the description space carefully to advance yourself, your image and your business.
Here’s what’s more. However senseless it might sound, check for syntactic or spelling mistakes in your depictions. A slight grammatical mistake in your profile bio could destroy a considerable measure of things for you.
Utilize Witty Captions
We underestimate the power of well-crafted words. Once in a while, a single word is adequate to appropriately portray the picture. On different occasions, you may utilize a more nitty-gritty depiction. Instagram is about your pictures talking, however tossing in right word(s) goes a long way in making your pictures more alluring. In a nutshell, be witty, unique, probably idyllic yet dependable. Ensure your words depict your pictures well enough.
Develop a Following
Instagram enables you the capacity to share pictures on Facebook, Twitter, Tumblr and so forth. If you have a record on those social channels, ensure you share your picture there. This would increase your engagement across several platforms at the same time.
Use Live Video
Another way to boost your Instagram presence is through the Use of the Live video. Much like the previous suggestion, Instagram Live videos are another way of engaging your followers. The video bumps up in stories feed and your followers might also receive a notification if they opt-in.
Jump on Trends
Whether there are fleeting hashtag trends or holiday posts, timeliness is an important factor when it comes to the Instagram algorithm. This is not to encourage you to participate in every viral meme. Instead, choose the ones that are most applicable to your brand and test out a post with it.
For instance, “The Pokémon Go mobile game” was a trend last year that took over social media. Many brands quickly jumped on it by offering Pokémon-themed deals, posting about catching a rare one and even advertising as if they were near a gym. The trend was massive and presented a great opportunity for brands to attract new customers.
It’s not too late to master Instagram for your business. If you haven’t gotten started as a business on Instagram, don’t panic, you can start right now and join the bandwagon.
If the social presence of your business is low or not active, it’s time to call in the “Avengers” — Charisol. Charisol works with B2B clients looking to craft or update a social media strategy that is right for their business. We provide a team of experts to develop a social media marketing that boosts engagement and sales for businesses.