Social media is incredibly useful in growing your business reach, and staying in touch with the latest trends that influences your market.
However, in the world of social media, trends changes quickly. As such it’s easy to get lost in a lot of “metric” that you should track to stay on top of your game.But that shouldn’t be the case. By knowing the right social media metrics you should be paying attention to, you’d easily get the expected results your social media campaigns should bring.
This year, we have the major Social media KPIs that’d help you achieve your business goals, if of course, you do not take your eyes off them. Let’s dig in!
Brand awareness refers to how much attraction your business is gaining across all its social media platforms during a specific period of time — usually referred to as reporting periods.
These metrics broadly show your current and potential audience– the rate at which your followers are increasing, as well as how much people has seen a particular post since it went life.
To properly track your brand awareness, you need a brand monitoring tool, that’ll give you insights to how your brand is improving across its social platforms.
The brand engagement metric shows how well people are interacting with your social posts and contents. This metric reflects primarily in Facebook and Instagram likes, post shares, retweets on twitter, as well as comments on content.
To properly tracking your engagement rate, compare your post approvals (how much applause or likes a post is getting), against your total number of followers.
A Brand Engagement metric also known as Virality Rate, goes a step further by showing how much shared your contents, compared to the views.
Suggested Read: The best approach to content marketing for your B2C startup
Conversions on your contents shows the rate at which people, after following a link on a post, take actions on the landing pages your url led them to.
A high conversion rate means your contents are valuable and engaging to your target audience. To calculate conversion rate, you’ll need a structured setup, which will include skills with data analysis.
The consumer metrics refers to how your active followers feel about your brand, and this is expressed in Consumer Testimonials, Customer Satisfaction Scores, and Net Promoters Score (which refers to customer loyalty).
Consumer metrics involves a bit more effort as compared to the first three. This is because, to properly gather consumer metrics, you’ll need to get in contact with already existing customers, and have them express themselves on how they relate to your brand.
So now you understand the grip of these four major pillars, here are some more Social media KPIs that you need to take note of;
Social Sharing (SSV)
Social sharing refers to how many people are relating to your brand by mentioning it as compared to your market competition. This metric is essentially to gain insight into how relevant your business is as compared to your market competition, and to track social sharing, you need some knowledge about analytics.
Average Engagement Rate
Your average engagement rate is measured by comparing the actions (likes, comments, shares) taken on a particular post, as compared to another post.
Measuring the average engagement rate of your contents is very important, because it shows how well your content resonates with your existing audience, as well as your potential audience.
When you set up conversions, and people follow your provided link, only to leave as soon as they arrive at the landing page, this is called a Bounce.
Bounce rate lets you measure your social media traffic, as well as your ROI(Return on Investment)—against other traffic sources (e.g. traffic from a tweet vs. traffic from an organic Google search).
If your social media bounce rate is lower than that of other sources, that proofs your social media campaigns are targeting the right audience, which means they are driving high-value traffic.
Gathering these metrics are relatively easy, if you have the proper skill set in finding and gathering them. But if you find them rather challenging, or would love to save time for other productive things, you should reach out to us at Charisol.
We are an ever active team that draw insight from data and follow metrics to the core, all ti aid brand growth and achieve business goals of our clients across all social media platforms. We deliver more than just the data you need. Charisol offers you with the complete skill sets in getting and interpreting your social metric data, and also using this data to influence the growth of your business.