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Women in Tech: An Interview With The Women of Charisol

Female UI Designer

As many tech companies embrace, prioritize and promote diversity and equality in the workplace, we continue to bridge the digital gender divide and increase the representation of women in tech, with approximately 53% of our team made up of women.  We talked to some of them to learn how they got into the tech industry […]

Top 8 Reasons To Invest in a Website For Your Small Business

Side view of smiley woman working with laptop in the office

Over the years, one song that has been on replay in the ears of many business owners is ‘Get a Website’ by Customer Demand. Not a real band but if customers were to start one, that name will fit. Many articles exist on the internet on why small business owners should invest in a website […]

Customer Retention Practices for a Small Business

Customer Retention Practices for a Small Business

Every business spends a significant amount of money on customer acquisition to expand the audience and fuel sales. In the meantime, customer retention is frequently more or less neglected, although it is less costly but not less necessary for thriving. If you run a small company or work for it as a marketer, we’d recommend […]

Business Websites: 5 Must-Have Elements

Business Websites: 5 Must-Have Elements

I’m  glad that you were able to tick ‘having a website’ off your business need bucket list. Now you can boldly say that your business has a website. However, just having a website is no longer the real deal(sorry to crash the party so soon). The digital world has evolved over the years. Users now […]