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Increase Visitor Retention by 250% with Parallax Scrolling Effect

by Adedolapo Olisa

September 14, 2019

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When it comes to scrolling websites, users are habituated to scroll right to the end of the page, in the quest to get all available information. ⁣In time past, websites were designed in such a way that scrolling was kept to a minimum — what appears to you immediately you open a web page could be all that you see. Thanks to parallax scrolling, that’s changing fast!

What is Parallax Scrolling?

Parallax scrolling is the layered method of moving various elements on your screen through scrolling. In this process, whatever is placed in the site’s foreground moves faster than what’s in the background.⁣ It is a computer graphics technique that creates a 3-D environment using 2-D elements.

In recent times, parallax scrolling effects have been employed as a phenomenal tool used to build up websites’ user experience (UX).

The outcome:

  • Grabbing user’s attention and
  • keeping them engaged is part of developing a
  • A high-quality experience that will make users come back to your site, again, again, and again

The measure of displayed parallax frequently varies between platforms. For instance, a website on a desktop may display an enormous measure of the scrolling differential between visual elements. If you view the same site on a smaller device, like smartphone, the measure of displayed parallax will be reduced. What you see on a desktop will be a much richer and fuller UX compared to the smartphone. 

Parallax Scrolling Effects: 

Parallax design is a key player in user experience (UX) design. Integrating parallax scrolling on your website will allow you to achieve and solve numerous goals, and overall be highly instrumental in achieving your business goals.

The major effects of parallax scrolling on your websites are as follows;⁣

  • Provides your website visitors with a general unique experience⁣
  • Give images that are usually inanimate some natural movement
  • It focuses action on Calls to Action (CTAs) or forms⁣

Beyond, the most crucial parallax scrolling effect is the ability to drive more engagement and a longer stay on your website. We need not emphasize an obvious fact. 

It’s the 21st century and the attention span of the average internet user is growing thinner by the day.

As the Outline reports:

In 2015, Microsoft released a study claiming that the average human attention span had dropped to eight seconds, down from twelve in the year 2000, making us more distracted than goldfish. 

This is both bad news and good news. Here’s why it enables you to rethink your online positioning. This time, you’re not just trying to outshine competitors by being visible online, you’re competing with myriad others to jostle for the same internet audience, and most importantly, ensure your audience sticks with your website for as long as possible, and heighten your conversion chances.

Most importantly, you’re now more concerned about giving your users the top-notch user experience that they deserve.

The parallax scrolling effects will vastly improve your website’s visual appeal if used appropriately, especially with a storytelling approach. Interestingly, its application isn’t limited to websites alone, it also provides a fun way to experience mobile apps when applied⁣.

In recent times, the effects of parallax scrolling on websites have been so tremendous. It gives an amazing user experience and increases engagement, all of which, in turn, heightens conversion on your online products. If you deliberately structure your content, taking into consideration parallax scrolling, you’ll be amazed at the number of time users will spend on your website or mobile app, exploring your business. 

We can help you build an aesthetic and responsive web or mobile app and (you guessed it!) infuse the parallax scrolling effects all the way.

Don’t hesitate to contact us now. 

Author

Adedolapo Olisa

Adedolapo Olisa

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