Writing your first post — a brief guide
You’ve set up your blog and now it’s time to write that first post. You sit in front of your computer, and then nothing. Most new writers underestimate the effort it takes to write a 500-1000-word article and this creates problems; procrastination, creative block, failure. The key to resolving this is good planning. Here is […]
Email marketing is not dead, conversational marketing has only taken over
There’s been increasing talks about email marketing being dead or not, amongst digital marketers and even business owners. They believe email engagement has hit the rock bottom, and as a result, email open rate has fallen off a cliff, with click-through rates being lower than ever. Is email marketing truly dead or has conversational marketing […]